PITA 066

How we’re using AI

• CMS - making content more quickly, lets us scale up low-margin products in a way that makes them more viable

• SuperWhisper/ChatGPT - trained it on my tone of voice, so an email that used to take me an hour can now be done in 10 minutes, and be perfect for our C-suite

• Competitor analysis, based on screenshots of competitors - 90% of my work was done, and I could handle the hallucinations

• No corporate constraints, but I’m very particular about what I share with which agents. I find that if I stick with one, it learns a lot about you. I’ve trained a virtual CMO, CTO, etc, that know my stack and objectives.

• I do worry about when it’ll be better than us - so why would I come here and talk to y’all?

• It’s great for rapid experimentation, sure - but what about alignment and connecting people?

• Maybe we’ll all be PMMs and the job will be about Go to Market
  

What do you do when there’s no strategy?

• When you have a cash cow client, it hides a LOT of problems

• Recently discovered that one of our products wasn’t performing in a new market. And it turns out we haven’t done the proper discovery at all before launching it!

• All orgs go through cycles - they all in the strategy help when things go wrong. But they should be preparing for this when things are going well! When the boat’s sinking, you don’t have the luxury to plan well.

• When things are going well, you don’t spend time on this. Because, of course, you’re a genius! But when the tide goes out, you find out who’s not wearing a swimsuit.

• Start with: Assume that all is going well and people are ace. If you want to double growth, what are you going to change?
  Unless your strategy is that we have 20% market share and the market is going to grow massively, great - unless things change, which is likely.

• You have to start with an insight before you get to how. With no insight, you will never earn more than the average market return.

• There’s a huge difference between data and insight. The information is needed, but it needs to connect to a story to be used/adopted by people as an insight.

• Senior people need to feel like they added value, If you don’t bring data, they will step in to give the benefit of their experience, despite not knowing anything specific about the issue.  In the old days, we used to ‘put a monkey’ in the design - something that was intentionally wrong, so that the stakeholder would fixate on that.