PITA 037

Written By randy silver

TOPIC 1 How do you put in practice the continuous discovery in your company (Teresa Torres) ?

  • Start by understanding what problems it might solve

  • Work with Sales and Ops to do customer check-ins with them or to understand/prioritise their feedback

  • Write a 1-pager about what the team needs to learn

  • Regular check-ins with Sales & Support for context/empathy/alignment

  • Align to ranking of customer problems, then discovery about how you plan to solve them/how it’s going

TOPIC 2 How do you conduct cheap experiments to find PMF?

  • Use something visual - concepts are hard for people to understand

  • Pricing - test of different bundles, with Yes/No - make it binary & simple, people have no idea about price

  • Closed-Door testing & Concierge

  • Crowdfunding - test the appetite for something

  • David Bland’s book Testing Business Ideas

  • Test the reactions/messaging from people - are they saying similar things?  Are you covering 80% of the same feedback in interviews?

TOPIC 3 Favourite PM resources?

randy silver
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